It’s been four years since we landed in London. Three young professional Israeli entrepreneurs, with a big idea and nothing else. Four years where we worked every day, fighting to survive in the startup juggle, searching in the dark to find the golden cup in the local market. Sometimes we see it, even holding it for a while, enjoying those small victories in the endless and cruel start-up journey, and then going back to work, putting our full energy in our venture, with the believe that one day we’ll enjoy the fruits of our labour. In a nutshell, this is our story.