Let’s start with a joke: A CEO asks one of his senior executives to prepare the annual plan for the upcoming year and wants to focus on the marketing and business development plan. After a couple of weeks, a status meeting scheduled to present the preliminary deliverables. At the meeting, the senior manager presented his yearly plan: Two lines in excel, one for 'marketing plan' and the second for a 'business development plan', with 52 columns to represent the weeks. Then, in every single cell in the plan is one word: "On-Going."
If it wouldn’t have been sad, it would have been funny.